Servizi | Layline Management

Economic analysis,
business strategy

Analysis of the corporate data, identification of the key indicators and temporal trends.
Study of the competitive context and segmentation, identification of strengths and weaknesses.
Definition of the Vision and Mission, formulation of objectives, strategies, action plans and resources.
Definition of key KPIs, monitoring of results, creation of effective reports for the stakeholders.

Market analysis, segmentation and identification of strategic targets.
Definition of the Value Proposition, the value traits of the brand and the communication tones.
Planning of the positioning strategy and marketing mix, communication channels and investment budget.
Monitoring of the performance through the analysis of digital and operational marketing metrics.
Adapting the strategy to the dynamics of the market, and opportunities to increase brand visibility.

Study of the market trends and identification of the strategic segments.
International expansion towards priority directions of growth.
Launch of new products, definition of pricing policies and commercial guidelines.
Planning of events, sector fairs, initiatives and promotional materials.
Digitalization of sales, implementation of CRM systems and B2B tools.
Analysis of the market's feedbacks, adjustments in response to market changes and business needs.

Identification of growth and distribution objectives.
Definition of the ideal commercial structure, in relation to the expected margins and service level.
Search and selection of candidates, assistance on contractual processes and operational onboarding.
Training of teams on company objectives, product strategy and commercial policies.
Optimization of the sales performance
Structuring of commercial reports, analysis and planning of improvement actions.

Analysis of the financial and organizational status, identification of the critical areas.
Setup of restructuring goals and ideal cost structure.
Analysis and optimization of business processes, assessment of innovation opportunities.
Adjustement of the strategy and organizational structure in relation to company objectives.
Creation of a clear and transparent restructuring message for the stakeholders involved.
Setup of a dynamic monitoring system to rate progress and adapt the process to changing conditions.

Analysis of the infrastructure, technological assets, available processes, skills and vacancies.
Identification of technological needs, with focus on CRM, e-commerce and b2b platforms.
Definition of digital transformation goals, in line with the corporate strategy and investments.
Planning of the organizational resources, review or integration of data management processes.
Setup of a centralized method of UX analysis for informed decisions.
Performance monitoring, with definition of key KPIs and appropriate reporting.
Constant adaptation based on the results obtained